VERBALIZATION OF THE MAIN AND PERIPHERAL CHARACTERISTICS OF THE CONCEPT FAILURE IN VIRTUAL CORPORATE IT-BLOGS DISCOURSE

VERBALIZATION OF THE MAIN AND PERIPHERAL CHARACTERISTICS OF THE CONCEPT FAILURE IN VIRTUAL CORPORATE IT-BLOGS DISCOURSE

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The author attempts at revealing some peculiarities of bald ass dog concepts representation in virtual Information Technology blogs discourse written by Microsoft IT specialists, observing concept representation in particular discourse; the way prototype and conceptual characteristics are realized in.Discourse is concentrated around a certain significant concept, determining the choice of synonyms.Prototype and conceptual characteristics observation provides better understanding of cognitive mechanisms, shows the way knowledge interpretation and representation takes callaway jaws gap wedge place, highlights some peculiarities of its language explication and contributes to the further development of nomination theory.